While I'm willing to bet that an overwhelming majority of Rutgers students do not, in fact, have a structured settlement or annuity pending in their name, anyone with a television set will be able to tell you what you should given that situation. Have a structured settlement, but you need cash now? Easy. Call J.G. Wentworth, (877) CASH-NOW. In what can only be described as the most blatant epidemic of viral advertising in recent memory, J.G. Wentworth commercials have literally saturated the airwaves around the New Brunswick area. The two most popular commercials - one low budget gem in which a man is seen screaming about his problems receiving a lump cash sum for a structured annuity, and one completely ludicrous operatic jingle, performed by a full chorus of classically trained singers - are on television every … single … day.
Opinions vary on whether these advertisements are amusing or simply irritating, but whatever your personal slant on the subject, it is impossible to dispute the fact that they are really hard to ignore. Because the TV is on a lot in the Targum office on Mine Street, all of our editors have the opera commercial and its accompanying song stuck in their head. Some of us have it so bad that we play it over and over in our heads each night before falling asleep, kind of like a demented modern day lullaby.
The truly funny thing about their line of advertising is that on the surface, it is no different from any other series of commercials. How many times have automobile dealerships attempted to seduce us with their "too good to last" offers of unbeatable prices on quality vehicles? Too many to count, to be sure, and yet I dare someone to recite the entirety of last year's advertisement for the Honda Clearance Event. Regardless of what else you think about them, J.G. Wentworth's commercials are far from mundane. They stick in your mind precisely because they are so utterly ridiculous, which doesn't say much for American culture, but then again, what does?
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