Jersey Mike's Subs franchise to open at Rutgers
This July, Jersey Mike’s Subs is coming to Rutgers University on College Avenue and Hamilton Street.
Headquartered in Manasquan, New Jersey, Jersey Mike’s Subs has been on the rise and opening new franchises. According to the company’s website, jerseymikes.com, there are more than 1,000 locations either open or under construction after 50 years of existence.
Despite their large national reach, Jersey Mike’s is still in touch with its local New Jersey roots, said Josephine Capozzi, vice president of Franchise Relations for the restaurant chain.
In an email, Capozzi said the franchise’s position and interests in the New Jersey and New Brunswick community are based on local interest.
“The franchisees are from New Brunswick, and they said that being Jersey Mike’s Franchisees with a location so close to the University is a ‘dream come true,’” she said.
According to the chain's site, this familiarity and affinity with the New Brunswick and Rutgers University communities were significant in the planning and development of this new Jersey Mike’s Subs location. Local support and promotion seem to be guiding principles in the franchise’s endeavor.
“Making a difference in someone’s life has always been a guiding principle at Jersey Mike’s. It’s a philosophy that Jersey Mike’s Founder and CEO, Peter Cancro, has emphasized to each and every Jersey Mike’s store owner — support the community that supports you,” Capozzi said.
While the logistics have yet to be finalized, there is interest in local support and welfare, Capozzi said.
To celebrate the grand opening, Capozzi said the owners and their team will have a five-day fundraiser with a charity.
"In the coming weeks a charity partner will be chosen,” Capozzi said.
Michael Steinfeld, a School of Arts and Sciences senior, said he supported the restaurant's opening.
“It’s good to know I can get a quality Jersey Mike’s Sub,” Steinfeld said.
This sentiment seems to give credence to the Jersey Mike’s Subs establishment’s stance on “quality and freshness” on their website and public relations platforms.
Lori Scarpa, a School of Environmental and Biological Sciences senior, was more skeptical of the success of opening a Jersey Mike’s Subs at Rutgers University.
“I think they’re not going to be as successful as an original place,” Scarpa said.
Roman Gerus is a School of Arts and Sciences sophomore. He is a contributing writer for The Daily Targum.