Rutgers Dance Marathon raises more than $50,000 on Leap Day


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Photo by Michelle Klejmont |

Dance Marathon organizers hosted a fundraiser on Monday in honor of Leap Day, and raised a total of $52,565.71.


Rutgers University Dance Marathon (RUDM) had a goal to raise $29,000 on Leap Day, Feb. 29, but they surpassed this goal and made up to $52,565.71.

Because the marathon is approaching soon, people used RUDM’s goal for Leap Day in order to reach out to their friends and family to get donations, said Tatiana Blackman, director of Communications for Rutgers University Dance Marathon 2016.

The hashtag, #29KOnLeapDay was used to spread the word, the School of Arts and Sciences senior said. Other universities have had similar goals on social media, which inspired the idea.

“We really promoted the event heavily on social media,” she said. “We created a Facebook event a week ahead of time and had constant posts both on our Facebook page and in the event page. We also had a donation night at King Pita Palace in the College Avenue Student Center, where a portion of each customer's bill was given to RUDM,” she said.

The organizers thanked everyone who donated and “made 2/29/16 a leap day to remember” on their Facebook page.

RUDM are still seeking donations, which can be done by visiting rudm.org, according to their Facebook page.

The group is still expecting many more donations, Blackman said.

“Donations continue to come in up until we announce our total fundraisers total during closing ceremonies at the Marathon,” she said. “Dancer and volunteer minimums are due by March 7 so we do expect to have several donations on that day.” 

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Noa Halff is a School of Arts and Sciences sophomore. She is an associate news editor for The Daily Targum. Follow her on Twitter @NoaHalff for more.


Noa Halff

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