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There’s no question that we’re surrounded by advertisements, and the obvious truth is that we don’t really care about it. From product placement in our favorite shows and movies to the panel ads on an overcrowded REXL, ads are a quotidian feature of our lives. Most ads are boring and make no bones about it, but there’s always been a cutting edge form of advertising that plays on the popular thought of the time.
Marshall Mathers is undoubtedly one of the most popular and critically celebrated rappers of all time. He’s reached a sort of fame that very few in any artistic medium can claim to understand. He’s been in the middle of countless controversies and generally escaped unscathed. Most importantly, he's managed to face his own inner demons, namely prescription drug addiction, and come out on the other side. There’s only one problem: Eminem still reads his reviews.
I was probably in fifth grade when skinny jeans became trendy, and I remember specifically asking my mother to find a pair for me. I wasn’t old enough to really shop on my own yet, and she came home with “slim leg” pants from The Children’s Place that just weren’t going to cut it for me.
To mark the 30th anniversary of the serial killer’s execution by electric chair in 1989, Netflix’s thrilling docu-series “Conversations with a Killer: The Ted Bundy Tapes” was released in the closing days of January. Since its release, people have voraciously discussed the show’s four comprehensive episodes that revisited the twisted psyche of Theodore Robert Bundy, who committed multiple heinous crimes against innocent young women in the 1970s. While it's strange that a story like Bundy’s would be revisited, it's not uncommon for crimes to be dramatically investigated from a modern perspective.
Well-timed alongside the Chinese Lunar New Year, the arrival of Khiang H. Hei's featured exhibit of his photography series carry a number of strikingly lucid images to the downstairs level of the Zimmerli Art Museum this year. Taken in the spring of 1989, the scenes are tinted by the nostalgic, technicolor saturation of Hei's student film camera.
If Tinah Ogalo, a School of Arts and Sciences junior, isn't in class, she's either at her internship, working at her on-campus job, holding down her executive board position at her sorority or on her phone making business calls and strategically posting online. It’s part of the life as a major in journalism and media studies and a brand ambassador on Instagram.
Maybe it was the way David Fincher’s “The Social Network” framed the Facebook story, with a Sorkin screenplay to boot. The news reports of spas and balls pits at Google definitely went a long way to help. However it happened, as we stumbled out of the dot-com bubble into the age of social media, major new networks had shockingly little coverage on the alarming ways that giant tech companies could be used to subvert notions of privacy and democracy.
In the age of digital media, the marketing goal of many brands is to increase engagement and interaction with what they're selling. A majority of the time this involves using social media influencers and celebrities that have massive followings to promote a product that may or may not work. In the case of the infamous Fyre Festival, celebrities including Kendall Jenner and Bella Hadid did just that.
The Rutgers athletic department has partnered with Adidas Basketball to celebrate Black History Month by having the men’s and women’s teams suit up in uniforms inspired by the Harlem Renaissance. The uniforms made their debut last night in front of a sold-out Rutgers Athletic Center (RAC), when the Rutgers men’s basketball team took on No. 7 Michigan.
After swift backlash against the plan to remove it, the internet finally relaxed when Netflix announced that the classic sitcom “Friends” would still be available on its streaming service in 2019. Yet, some customers don’t seem to realize the underlying impact of keeping another program on the site. The consequences of the collective sigh of relief is already turning many binge-watchers to drop the streaming site and switch over to another company.
The Super Bowl is one of the most-watched events on television, and is celebrated like a national holiday — raking in hundreds of millions of dollars each year. From stadium tickets, television viewership and hotels, the event reeks of profit.
In the past, it was widely agreed upon that angry women should be muzzled. The opinions of politically-minded women were tamped down by the traditional views of the early 20th century. But times have clearly changed.
Scrolling down your newsfeed, you might be amazed at how many people agree with your latest post. You feel seen, even if just for a second. You feel understood. Your online world is yours alone. With the touch of a button, you don’t have to see anything you don’t want to. Having the option to customize your newsfeed and timeline is important, and it creates a virtual world of comfort.
Last week, comedian Kumail Nanjiani and actress Tracee Ellis Ross announced this year’s slew of Oscar nominations. The Academy, as always, delivered a mixed-bag of snubs, welcome surprises, and befuddling inclusions.
In nearly all aspects of modern-day pop culture, diversity and inclusivity are universal issues in representation that are gradually being tackled. This is especially true of size inclusivity in media and fashion today. Fashion ads and magazines — in an already image-saturated world – with the help of easily accessible tools like Photoshop and Instagram, create unrealistic ideals of what "perfect" bodies should look like.
It’s a big deal when one of the biggest names in music and one of the biggest luxury conglomerates decide to team up. Rihanna, pop star turned fashion mogul, has partnered with LVMH. While some may not recognize this name, they definitely know the brands that they oversee: Louis Vuitton, Christian Dior, Hennessy and BVLGARI, just to name a few. This is clearly a milestone in Rihanna’s career, as LVMH works with the some of the most luxurious and prestigious brands.
The news cycle is a never-ending flood of information, some of it inspiring and most of it depressing. From TV to radio — and especially with social media — the news, whether political or more lighthearted, is nearly an omnipresent force in our day-to-day lives. Among all the news over winter recess, there was one story that managed to turn heads and garner amazement, partly due to its sheer absurdity. Not the tiresome persistence of the government shutdown or of Tom Brady Super Bowl appearances, but an egg. More specifically, a picture of an egg, which became the most liked Instagram picture of all time.
Since Colin Kaepernick first sat during the national anthem in 2016, millions of people — including President Donald J. Trump — have argued over the legitimacy and place politics has in sports.
When will companies stay out of politics? That’s the burning question that has been causing quite a political debate ever since the men’s grooming company, Gillette, released an ad that covers a plethora of cultural issues. Beauty, clothing and product companies have almost always marketed to one gender so the framework of this controversy is understandable. Still, history shows that imposing certain “standards” is just a marketing technique and companies will do whatever it takes to sell their products, even if that means being “too political.”
Tumblr, a blogging and social networking site, recently announced it was going to censor all adult content, generally recognized as a ban on pornography. Tumblr was founded in 2007 by a web developer and social entrepreneur David Karp. He said he had a vision for "what porn could do for Tumblr as well as what Tumblr could do for porn," according to The Verge.