Love it, hate it, can’t stand it or can’t get enough, it’s undeniable that ABC’s show "The Bachelor" is one of most successful television franchises of our time. Not only has the series sparked 19 international editions, inspired three spin-off’s in "The Bachelorette," "Bachelor Pad" and "Bachelor in Paradise" and racked in roughly $190 million in annual advertising revenue, but in the heat of its 21st season, it’s got incredible longevity for a reality show. “What I find fascinating about the program is that it treats love and desire, which appear to be natural and spontaneous, as a matter of artificiality, codes and strategies,” said Jack Bratich a professor in the Department of Journalism and Media Studies. As the women vie for the affections of Wisconsin software salesman Nick Viall in the franchise’s 39th collective installment, you have to wonder why "The Bachelor" has elicited such passionate sentiments of allure and disgust among millions of viewers since debuting in March 2002, especially in the college student age bracket. Burning terms like rose ceremony, date card and Fantasy Suite into the cultural lexicon, "The Bachelor" cuts through the messy rituals of 21st-century dating to construct a formal process where female contestants from all over the country gather to battle in a 12-week, elimination-style dating competition for the heart of one eligible single man.